6 Secrets Kroger Doesn’t Want You to Know

Kroger, one of the largest supermarket chains in the United States, has a reputation for offering quality products and great deals to its customers. However, there are several secrets and insider tips that Kroger might not openly share. In this blog post, we’ll uncover six secrets that Kroger doesn’t want you to know, shedding light on various aspects of your shopping experience.

When it comes to grocery shopping, Kroger stands out as the top choice for millions of customers, primarily due to its extensive presence. This supermarket giant boasts the title of the largest dedicated grocer in the United States, operating approximately 2,800 stores across 35 states, including well-known brands such as King Soopers, Dillons, and Ralphs. Regardless of your location, the likelihood of having a Kroger store nearby is remarkably high. However, even if you’re a frequent patron, there are several undisclosed aspects of the company that might surprise you. Continue reading to uncover the secrets Kroger prefers to keep under wraps.

1. You’re Being Convinced to Buy More Than You Need


Kroger, like many retailers, employs various strategies to encourage customers to buy more. From product placement to sales tactics, they’re designed to maximize your spending. Here are some insights into how this happens and tips on how to save:

a. Clever Product Placement

Kroger, like other supermarkets, places essential items at the back of the store to encourage you to walk through their aisles. This can lead to impulse buying, as you’re likely to pick up items you didn’t intend to buy.

b. BOGO Deals and Discounts

Kroger offers Buy One Get One (BOGO) deals and discounts that sometimes make you think you’re saving more than you are. We’ll explore the psychology behind these deals and provide tips on how to make the most of them without overspending.

2. You Could Be Saving Money on Fuel


Kroger has a fuel rewards program that can help you save on gas, but not everyone takes advantage of it. In this section, we’ll explain how the program works, how you can maximize your savings, and why Kroger may not heavily advertise it.

Kroger’s Fuel Points program is known for helping customers save on their fuel expenses, but there’s an even more cost-effective strategy: purchasing gift cards through Kroger. As Katie Roberts, a consumer analyst at, suggests, “While Kroger typically awards one Fuel Point for every dollar spent, buying gift cards at Kroger earns you twice the Fuel Points.”

She further explains, “Kroger grants a 10-cent per gallon discount when you accumulate 100 points. By using this approach, you’ll only need to spend $50 instead of $100 to enjoy these savings. It’s important to select gift cards that you’ll actually use to maximize the benefits. Additionally, be on the lookout for other opportunities to earn bonus Fuel Points through Kroger’s online promotions page.”

3. You Can Try Kroger Brand Products Risk-Free


Kroger has its own line of store-brand products, and they are often as high in quality as national brands. However, you might be hesitant to try them. We’ll discuss the benefits of buying Kroger brand products and why they might not promote this fact.

Kroger’s Brand Promise assures that if you’re dissatisfied with one of their products, you’re entitled to receive the equivalent national brand item at no cost. This customer-centric policy, as highlighted by Woroch, ensures your satisfaction when shopping at Kroger.

4. There Are Special Pickup and Delivery Savings


With the rise of online shopping and grocery delivery, Kroger offers special savings for those who choose these convenient options. We’ll delve into these savings and how you can take advantage of them.

When considering the option of ordering groceries through Kroger’s pickup or delivery services, it’s essential to take advantage of their pickup and delivery savings, as recommended by Roberts. These savings opportunities can be located on Kroger’s website, specifically on their promotions page, and they provide discounts for purchasing certain items that might not be available when shopping in-store.

For those who are new to these services, there’s an enticing incentive to give them a try. “You may also enjoy additional savings on your first delivery or pickup order. In one promotion I came across, shoppers who spent at least $75 received a $15 discount on their initial pickup or delivery order,” Roberts explains. This makes it even more rewarding for first-time users to explore Kroger’s convenient grocery delivery and pickup options.

5. Kroger’s Credit Card May Not Get You the Most Rewards


Kroger offers a co-branded credit card, but it might not be the best option for maximizing rewards. We’ll explore the benefits and drawbacks of this card and suggest alternative reward programs that may suit you better.

Many Kroger shoppers often contemplate using the store’s co-branded credit card to gain rewards on their purchases. However, when it comes to maximizing those rewards, there’s more to consider.

Woroch advises caution regarding Kroger’s World Elite Mastercard, which appears enticing with its promise of 5 percent cash back on mobile wallet purchases and 2 percent back on all in-store purchases. Nevertheless, it’s crucial to take note of certain limitations and exclusions before enrolling.

Woroch cautions, “The 5 percent cash back applies exclusively to mobile wallet purchases and is subject to an annual cap of $3,000. This means that once you’ve spent over $3,000 on groceries, your cash back percentage will drop to 1 percent.”

She further adds, “The 2 percent cash back excludes transactions at Kroger fuel stations. Additionally, the extra 25-cent savings on fuel only applies if you redeem 100 Kroger reward points during the transaction. It’s also important to understand that this card won’t earn you extra rewards for groceries purchased at other stores. If you have significant expenses in other categories like travel or gas, you may not receive the maximum rewards with this card.”

6. You Can Support Local Charities Just by Shopping


Kroger has a long history of community involvement, and your shopping can directly support local charities and organizations. We’ll explain how Kroger contributes to local communities and how you can get involved.

To support local organizations close to your heart, you can take part in Kroger’s Community Rewards program, as recommended by Roberts in her conversation with Best Life. Setting this up is a straightforward process. You’ll need to create a digital account through Kroger, ensuring that your Shopper’s Card is linked to it. Once that’s done, you can search for and choose the organization you wish to support.

Before you begin shopping, it’s crucial to ensure that you’ve configured everything correctly. As Roberts explains, “Selecting a preferred Kroger store is important because it allows you to view the list of participating organizations. After that, you can shop at Kroger and use your Shopper’s Card as usual.” Kroger will then make a donation to your chosen organization based on a percentage of your spending. Given how simple it is to set up, why not make a positive impact while you shop?


In this comprehensive blog post, we’ve uncovered six secrets that Kroger may not openly share with its customers. Understanding these secrets can help you save money, make more informed shopping decisions, and even contribute to your local community. Remember, while Kroger might not advertise these secrets, they are part of what makes Kroger an interesting and dynamic place to shop.

Now you’re equipped with knowledge that can make your Kroger shopping experience even more rewarding. Make informed choices, save money, and support your local community while enjoying your trips to Kroger.

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